RTNW #30

• Starbucks Challenges Paper Cup Waste via Sustanability Design Contest
  The winner was a chalkboard. Customers who bring in a reusable mug can put a mark on the board, and every tenth guest receives a free beverage.

  “There are plenty of great reusable mugs out there,” the entry says. “But what people really need is an incentive to make the behavior change — a free cup of coffee and a bit of peer pressure.”

• L.A.-to-Vegas Train Will Get Gamblers There Slower, but Drunker (Fast Company)
  LA to Vegas by train makes a lot of sense
• The boom in Scotch Whiskey (Economist)
• New Burger King Restaurant is Powered by Wind and Solar Energy
• Coffee drinkers develop tolerance to anxiety
  Caffeine brings coffee drinkers back to but not above their baseline level of alertness. In fact, frequent coffee drinkers develop a tolerance to both the anxiety-producing effects and the stimulatory effects of caffeine, the researchers report.
• IDEO and Steelcase Unveil a School Desk for the Future of Teaching
  I think it would be very neat to work at a company like IDEO
• The world’s only immortal animal
  Scientists say the hydrozoan jellyfish is the only known animal that can repeatedly turn back the hands of time and revert to its polyp state (its first stage of life).

  The key lies in a process called transdifferentiation, where one type of cell is transformed into another type of cell. Some animals can undergo limited transdifferentiation and regenerate organs, such as salamanders, which can regrow limbs. Turritopsi nutricula, on the other hand, can regenerate its entire body over and over again.

RTNW

• Swiss Parliament Approves UBS Treaty, Ends Standoff (BusinessWeek)
• The Three Roles of Great Entrepreneurs
  The architect, the storyteller, and the disciplinarian
• Boost Your Creativity with Eye Movement
  So when brainstorming ideas for that new Thanksgiving dish or the name of your unborn son, maybe try bilateral eye movement which, in the words of science, increases your inter-hemispheric interaction, and in turn increases your options.
• Fish Hotel
  move aside fish bowl, here come stackable Fish condos

RTNW

• Top 10 Lost Plot Holes
  I still have not had time to figure out wtf happened in Lost, these are just some of the unanswered questions that remain
• Jonathan Metz, who sawed through his arm after it was stuck in a boiler for two days, got a new boiler installed Monday, free of charge
  This article is so graphic and painful to read, but you know you want to…
• Commodity Futures Trading Commission approves investment vehicle to allow box-office futures trading (latimes)
  Despite opposition from the major Hollywood studios, federal regulators voted 3 to 2 on Monday to approve an investment vehicle that will allow professional traders to bet on the ticket sales that a movie generates during its opening weekend.
• McDonald’s vs. Chipotle: Does the Big Mac Win? (Atlantic)
  In fact, for consumers willing to digest the lesser of evils, it appears as if the Big Mac—especially when it comes to sodium and cholesterol—edges out the pork burrito.
• Mexican bullfighter flees from ring (BBC)
  A bullfighter was arrested, apparently for breach of contract, after he turned and ran from the ring at the beginning of a fight.
• Rent a White Guy (The Atlantic)
  Business as usual in China
• Patagonia, From the Ground Up (Entrepreneur)
  Great background story on one of my favorite brands